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Writer's pictureDarrin Stephens

The "Mom Rule"

Updated: Sep 23

A happy toddler with curly hair enjoying an ice cream cone, with melted ice cream all over their face and hands, smiling joyfully.

I love the dream of building something that ends up being greater than the sum of its parts.

I love ice cream.

I love my Mom.


At my last company I put in place “The Mom Rule” – above and beyond all of our DOI regulations, ISO regulations, and state regulations that governed how we interacted with our customers – what I really cared about was “The Mom Rule.”


It was simple – before we promoted anything, I would ask the team and our team leads,

“Would you offer this to your Mom?” (or Dad, assuming you had a generally healthy and good relationship with them).


I would need to look people in the eye because that question hits home. It is not generalized safety blah blah blah. It was “would you allow your Mom, who gave birth to you and cared for you and gave you life – would you let her purchase this product we are offering?”

Until the answer was a complete “yes” all around – we did not promote the product.


And yes – we ultimately offered our products to many Moms and Dads and brothers and sisters and grandparents and cousins and friends – including the Moms and Dads and siblings of our team.


What does this have to do with RCS Management Group?


There is not anyone in the world who is not someone's Mom or Dad or brother or sister or son or daughter or friend or cousin.


We need the same rule – and when we offer our services & products to partners – we want to know that our platform is awesome, chock full of great promise, products, and design – but that at the top of our list we know that it is safe. Safe to use –Safe for your bro or sis. Safe for your Mom and Dad. Safe for you.


The dream of having this platform that helps first-time entrepreneurs and seasoned business owners alike to create an empire – that is freaking awesome. I want to make that happen. That is a big giant ice-cream sundae with hot fudge and peanuts and whipped cream and a cherry on top. And a sidecar of hot fudge too.



That dream we all share of this amazing future – it will happen. But it has to pass “The Mom Rule” first.

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